Entertainment Marketing - Live Nation (case study)
Venue Brand Storytelling and Audience Engagement Platform
Live Nation represents a powerful intersection of entertainment, culture, and community. This work explores how venue brands can deepen artist and audience connection beyond the performance itself through cohesive storytelling and experience design. The concepts focus on extending the energy of live events into digital content, social engagement, and on-site touchpoints that amplify anticipation, presence, and post-show connection. By aligning brand narrative with fan emotion, the creative demonstrates how live entertainment spaces can strengthen loyalty, elevate partnerships, and turn one-night performances into ongoing brand relationships.
Retail - Starbucks
Starbucks Reserve Coffee Bar
Byward Market, Ottawa
Starbucks Reserve represents the brand’s elevated, small-batch coffee experience — designed to showcase rare roasts, immersive brewing methods, and a more refined retail environment. The ByWard Market, Ottawa, location marked the first Starbucks Reserve Coffee Bar of its kind in Canada. As Creative Director, I developed the visual package for its launch into the Canadian market — translating global brand standards into a cohesive campaign and storytelling system that introduced the Reserve concept to a new audience and positioned it as a premium destination experience.
Editorial - Ontario College of Teachers
Professionally Speaking and
Pour Parler Professionnel
For the Ontario College of Teachers, my team and I produced the organization’s official publications in both English and French, Professionally Speaking and Pour Parler Professionnel. Working from the approved editorial lineup, our team led every stage of the creative process from concept to press for more than 10 years. We developed cover concepts, commissioned and art directed photographers and illustrators, managed photo shoots, and designed each issue from the ground up. We also led a full redesign of the magazine in collaboration with client stakeholders, ensuring the publication reflected the professionalism and voice of the teaching community across Ontario. Beyond editorial design, we worked closely with advertisers and created supporting advertising assets, overseeing production through to final print. From initial idea to the magazine arriving in readers’ hands, we delivered the complete package.
Hospitality Marketing: Aegis Brands (case study)
Brand Platform Development and Guest Experience Strategy
St. Louis Bar and Grill provided an opportunity to explore how a legacy casual dining brand can evolve its presence within a highly competitive hospitality landscape. The work focuses on strengthening brand positioning, sharpening tone of voice, and creating integrated campaign ideas designed to drive both traffic and guest loyalty. From promotional concepts and in-store storytelling to social content and experiential extensions, the creative demonstrates how a cohesive platform can connect food, atmosphere, and community into a more differentiated and ownable brand experience.
Retail - CAA
CAA Savings Campaign
CAA commissioned Studio 141 to develop an integrated campaign that clearly communicated the tangible benefits and everyday savings that come with membership. Our team created a suite of video, digital, and print assets designed to engage both current members and prospective ones. For existing members, the work served as a reminder of the value they already had access to. For new audiences, it positioned CAA as a smart, practical choice. While messaging was subtly tailored to each group, the creative platform remained cohesive across all channels, reinforcing the brand’s role as a trusted partner on and off the road.
Branding - The Municipal Property Assessment Corporation
The Municipal Property Assessment Corporation (MPAC)
MPAC is an independent, not-for-profit corporation funded by Ontario municipalities and accountable to the Province, municipalities, and property taxpayers. Its role is to accurately assess and classify all properties across Ontario.
Studio 141 served as MPAC’s creative agency of record, supporting the organization across a wide range of communications and brand initiatives, including campaigns, corporate communications, publications, digital design, and public-facing materials.
One of the most significant assignments was a comprehensive brand refresh, designed to clarify the organization’s visual identity and create a consistent system across reports, digital platforms, stakeholder communications, and internal materials.
The work shown here focuses specifically on that brand development and identity system.
Retail - State Farm Insurance
State Farm Canada Road Safety Graphics and Videos
State Farm Insurance engaged us to develop a series of awareness campaigns addressing critical road safety issues, including wildlife collisions, cannabis impairment, and the safety of senior drivers. Working closely with the client, we translated complex research and statistics into accessible storytelling through a coordinated suite of infographics and video content. Designed for digital and social platforms, the campaign combined clarity, empathy, and visual impact, helping State Farm communicate important safety messages in a way that felt informative, responsible, and relevant to everyday drivers.
Branding - Canadian Venture Capital and Private Equity Association
Canadian Venture Capital and Private Equity Association (CVCA)
The Canadian Venture Capital & Private Equity Association (CVCA) is the national voice of Canada’s private capital industry. Its members invest in companies at every stage of growth, helping entrepreneurs scale businesses, advance new technologies, and drive economic growth across the country.
Studio 141 worked with CVCA as its creative agency of record, supporting the organization across a range of communications and design initiatives, including research publications, conference materials, digital assets, and member communications.
As part of that work, we developed an updated brand identity designed to bring greater clarity and consistency to how the organization presented itself across publications, events, and digital platforms.
The work shown here focuses on that identity development and brand system.