Design Rooted.
Strategy Led.

I’ve spent my career building brands that connect with real people.

I began as a graphic designer, grounded in typography, visual systems, and editorial storytelling. That foundation led to senior leadership roles, including Group Creative Director at Rogers Media and founder of Studio 141, helping organizations clarify who they are and express it through strong brand and design work.

My work spans global brands, national institutions, and public communications, leading integrated creative across print, digital, partnerships, and live experiences.

Strong brands show up clearly and consistently — in how they look, how they speak, how they behave, and how they earn trust over time.

Brand is not decoration. It is direction.