Design Rooted.
Strategy Led.

I've spent my career building, evolving and governing brands that help organizations communicate with clarity, consistency and purpose.

Strong brands show up clearly and consistently — in how they look, how they speak, how they behave, and how they earn trust over time.

I began as a graphic designer, grounded in typography, visual systems, and editorial storytelling. That foundation led to senior leadership roles, including Group Creative Director at Rogers Media and founder of Studio 141, helping organizations clarify who they are and express it through scalable brand systems and thoughtful design.

My work spans enterprise brands, national institutions and public organizations, leading integrated creative across print, digital, partnerships and live experiences while helping teams communicate with greater clarity and consistency.

Brand is not decoration. It is direction.